Collaborate with both buyers through Zillow Messages
Message both buyers together and keep your brand front and center as they browse on Zillow.
Most buyers don’t home shop alone. In fact, around 61% of consumers who transact have a buying partner.
Now, you can collaborate more efficiently with the whole buying team, when your buyer invites a buying partner on Zillow, you’re automatically connected to both, right from Follow Up Boss.
What’s new
Message both clients together in Zillow Messages.One thread for you, your buyer, and their buying partner — streamlines tour appointments and helps get everyone on the same page faster.
Keep your brand front and center.Your My Agent relationship now extends to both shoppers, so they’ll see you as their agent as they browse on Zillow, and all their inquiries go back to you.
Easily manage tours and inquiriesWhen both buyers’ inquiries and tours go directly to you, it’s much easier to keep both buyers aligned, and keep things moving forward. Why it matters
- You’re not just collaborating with one buyer — you’re guiding the whole buying team.
- You stay one click away from every decision-maker, reducing the risk of another agent connecting with their buying partner.
Get ready
Once buyers invite their buying partners on Zillow, you will start seeing them show up on your buyer’s lead profile pages in FUB, their contact will appear under “Relationships” on the buyer’s profile page. Make sure you are ready when they connect:
- Enable Zillow’s two-way integration enabled (at the team level)
- Link your FUB and Zillow accounts
- Communicate with your buyers through Zillow Messages.
