📲 Keeping your texts flowing: A new chapter in reliability
Excited to share a big update here that’s all about keeping your FUB texting experience smooth and reliable, and ensuring your texts reach their destination seamlessly.
Earlier this month, we emphasized the importance of submitting your business registration in FUB by August 10th to prevent your outbound texts from being blocked by phone carriers. Your rapid response to this call was impressive. We saw a huge number of customers successfully register their business.
With that said, we also saw plenty of customers experience trouble completing their business registration on time due to a number of factors, including some out of their control. So we knew coming up with an alternative solution was vital for those who were still in the process of completing it.
🚀 Introducing the new texting update
Today, we're excited to introduce an update to texting that assists in ensuring phone carriers deliver your messages, even if your business registration isn’t fully completed. Our dedicated team has been working tirelessly on this, and the early results are promising.
This update significantly changes how FUB sends texts on the backend for customers who have yet to complete their business registration. If you notice any unexpected issues with texting, please don’t hesitate to reach out to our support team. While we anticipate a slight uptick in filtered messages for unregistered businesses, particularly for video texts or messages with links, registering your business in FUB will mitigate this.
Why registering your business matters long-term
It's important to note that while this update offers a short-term remedy to prevent carriers from blocking your texts due to incomplete registration, completing your business registration remains the most reliable, long-term solution. Phone carriers continue to view texts from registered businesses as credible and legitimate.
Learn more about how to register your business here.
Business registration isn’t a free pass
However, business registration isn't a golden ticket to do whatever you want with texting. We've noticed an increasing trend of carriers blocking texts due to specific sending behavior. Engaging in cold texting, mass-sending identical messages, or adopting spam-like tactics can flag your business with carriers, increasing the likelihood of blocked texts.
This is a changing landscape. Businesses must adapt. We're working hard to ensure our customers are in the best position. You can still use texts as a highly effective conversion tool, but it’s even more important now to be savvy about it.
Best practices for success
By registering your business and treating texting as an intimate and personal communication channel, you ensure that messages remain a powerful conversion tool. Texting should be reserved for genuine conversations, not general marketing.
Learn more about our texting best practices here.
Applauding early action
Huge thanks to those who've already completed your business registration. Your dedication to keeping your business’ communication flowing is commendable. Registering your business is pivotal for the long-term health of our texting infrastructure.
As we charge forward, we'll continue delivering steadfast support for texting and all the other ways you build relationships with your clients.
