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June 05, 2025

✨ Smart messages: AI-suggested text and email replies, built into your workflow


Ever get stuck trying to write the perfect reply? Or overthink how to re-engage a lead you haven’t heard back from? You’re not alone. That’s why we built smart messages.

Smart messages give you ready-to-send text and email suggestions, personalized to your lead’s recent activity and past conversations, with no setup.

It’s available now on desktop, right in the message composer on the lead profile and in your inbox. Support for iPhone and Android is coming soon.

No templates to dig through, no switching apps, no starting from scratch. Just smarter messaging, baked into your workflow.

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Here’s how it works:

  • Open a lead profile or your inbox
  • Click the sparkle icon in the text or email composer
  • Get a suggested message based on that lead’s context
  • Edit, tweak, or send it as-is

It works for new outreach, replies, and even re-engagement. And it’s available now for all accounts.

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Want more control? There’s also a custom option that lets you prompt the AI to write a message using your own words. Just enter what you want to say or why you're reaching out (like “ask how their new job is going” or “touch base after their kid’s graduation”), and you’ll get a tailored draft to work from.

This is part of a growing set of FUB AI features powered by the most personalized AI in real estate, built right into Follow Up Boss. No extra tools. No extra effort. Just smarter follow-up, right where you work.

See how it works

Important: Review each message before sending. Check out these helpful texting and emailing best practices.

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